⚙️ How It Works

1. Add an RSS Source

   You can paste any valid RSS feed URL to connect a content source.

   

2. Manually Refresh

   You can manually refresh your feeds at any time to fetch the latest articles or posts as soon as they’re published.

   

3. Save to Knowledge Base

   Once new content is loaded, you can review the items and save the ones you find relevant directly to your Knowledge Base.

   

🧠 Use in Content Tools

After saving, you can use this content in tools like Blogpost or LinkedIn by clicking the “Select sources” button and choosing from your saved RSS items.

📌 Keep in mind that only content you’ve saved to your Knowledge Base will be available for use in downstream workflows

✅ Try It Now

Try to add an RSS feed, refresh it to get the latest updates, and save selected articles to your Knowledge Base—all in a few clicks. This makes it easier to create high-quality content backed by timely, reliable sources.

Try Rss Feed

We’ve fully upgraded the Knowledge Base module!
You can now upload almost any file format—audio, PDFs (with links!), Word documents, videos, and more—with a single click. All content is automatically saved and indexed in your Knowledge Base, ready to power downstream tools in your workflow.

⚙️ Core Workflow

1. Upload Your Source Content

Drop in your raw assets—recordings, PDFs, Word files, videos, images—directly into the Knowledge Base. It’s fast, simple, and centralized.

2. Auto-Parse & Index

Our background intelligence goes to work:
• Transcribing audio
• Extracting insights from text
• Indexing everything for search and retrieval

🧠 Use It in Content Tools

Inside tools like Blogpost or LinkedIn, you’ll now see a new “Select sources” button.
From there, simply choose from any file in your Knowledge Base. No more copy-pasting between tabs.

📌 Note: Only content added to the Knowledge Base can be used in downstream workflows.

✨ Who It’s For

🎙 Podcasters & Interviewers
Upload interviews, panels, or events—then turn them into blogposts, recaps, or LinkedIn content.

📚 Researchers & Academics
Add research papers, reports, and datasets. Instantly generate summaries, overviews, or lit reviews.

📈 Content Marketers
Consolidate whitepapers, decks, and case studies to create data-rich blog posts in minutes.

🚀 Why It Matters

This upgrade removes the busywork between collecting source material and creating high-quality content.

Your files are always accessible, always searchable—and instantly usable across tools.
That means less time managing documents and more time creating stories that are backed by evidence.

✅ Try It Now

Upload your first PDF or audio file to the Knowledge Base and streamline your content workflow today!

Try it now

Questions? Drop us a note at contact@oscr.tech

The Challenge: Creating Content That Actually Connects

Ever wished you could create blog posts that speak directly to your ideal audience instead of casting a wide net and hoping for the best?

That's exactly what our new SEO optimization feature makes possible. You can now move beyond generic content and create strategically targeted blog posts that connect with your ideal readers while being easily discoverable through search engines.

The Problem: Great Content That Nobody Finds

You've been there—spending hours crafting the perfect blog post, only to watch it disappear into the digital void. You know your content is valuable, but without proper SEO optimization, even the most brilliant insights remain invisible to search engines and your target audience.

What is SEO and Why Does It Matter?

Search Engine Optimization (SEO) is a strategic approach to improving your website or blog's visibility on search engines like Google. By optimizing your content around specific keywords and phrases, you increase the likelihood of ranking higher in search results. Higher rankings typically lead to increased traffic, higher engagement, and greater credibility with your audience. SEO ensures your content reaches the right audience precisely when they're searching for related information.

Testing Phase: We Need Your Input!

While this feature is in active development, we're inviting you to test it out and share your thoughts. Don't worry—our existing blog creation workflow remains fully functional, so you can compare both approaches and let us know which you prefer.

If you're loving the new version, please heart this post or drop your feedback in the comments below! Your insights directly shape our development priorities.

What's New: Optional SEO Superpowers

Previously, creating blog posts involved using a source URL, topic description, and specific instructions. While effective, we knew there was room for enhancing how targeted and discoverable your content could become.

Now, our optional SEO feature allows you to input additional details that work alongside your existing workflow:

• Primary Keyword: Choose a core keyword strategically embedded throughout your blog post to anchor its relevance.

• Secondary Keywords: Add supporting keywords to enrich your content further and enhance your search engine visibility.

• Target Audience: Clearly specify who your readers are, ensuring the content resonates deeply with their needs and interests.

• Buyer's Journey Stage: Identify whether your audience is at the Awareness, Consideration, or Decision stage, tailoring your content precisely to their current informational needs.

These fields are completely optional. Your existing blog creation process remains unchanged—simply add SEO inputs when you want that extra optimization boost.

Upcoming Update: Version 2 with Enhanced Capabilities

Version 2 is already in development and will be released soon! This next iteration enhances our SEO capabilities by integrating powerful LLM technology and SEO API data. Version 2 will suggest optimized primary and secondary keywords, making it even easier for you to create highly discoverable content effortlessly.

Stay tuned for more updates and take your content strategy to the next level!

How It Works: Strategic Content Optimization

Strategic Keyword Integration
Selecting relevant primary and secondary keywords helps search engines easily understand and categorize your content, increasing your chances of appearing prominently in search results.

Audience Specification
Clearly defining your audience helps your content resonate deeply, improving both engagement and reader satisfaction.

Buyer's Journey Alignment
Aligning your content with the appropriate stage of the buyer's journey ensures you deliver information that matches readers' current knowledge level and addresses their specific concerns or interests.

The Benefits You'll See

Greater Search Visibility: Optimized keywords boost your blog's search engine ranking, drawing more organic traffic to your content.

Better Audience Engagement: Precise audience targeting means readers feel your content directly addresses their needs, improving engagement.

Enhanced Conversion Rates: Content tailored to the buyer's journey increases relevance and can significantly improve conversion rates from readers to customers.

Ready to Get Found?

Your existing blog creation workflow remains exactly the same—we've simply added optional SEO superpowers when you need them. Whether you're a content marketer aiming to drive organic traffic, a startup founder building thought leadership, or a business owner looking to attract qualified leads, our SEO optimization feature helps you create content that works harder for your business.

Try SEO-Optimized Blog Posts today and start creating content that doesn't just inform—it gets found, ranks well, and converts readers into customers.

Ready to revolutionize your content strategy? Start creating SEO-optimized blog posts now!

Create SEO-optimized Blog Post Now

Remember when some of you tried uploading 9-hour workshop videos to our knowledge base? Or those massive PDF reports that made the system crawl? Well, you broke it. 😅

And honestly? Thank you!

Your "unreasonable" requests showed us something important:

Here's what we kept hearing:

• "Can I upload this 3-hour client strategy session?"

• "How do I get OSCR to reference our entire Google Drive?"

• "Can it pull from our Slack conversations?"

• "What about these 200-page industry reports?"

• "Can you support different brand voice and tones for my clients?"

• "How do I make sure everyone stays on-brand when 5 people are creating content?"

• "What happens when 3 people update the same client brief? Which version is truth?"

  

Our knowledge base was never built for this level of complexity. We tried to make it work, but band-aids weren't cutting it.

So we made a big decision.

We're extracting the knowledge base entirely and rebuilding it as ClientIQ - a dedicated AI agent designed for the chaos you actually deal with.

ClientIQ will connect everything:

✓ Hours of video content (yes, even 9-hour workshops)
✓ Slack conversations
✓ Google Drive folders
✓ Notion workspaces
✓ Zoom recordings
✓ Gmail threads
✓ And more...

Think of it this way:

• ClientIQ = The brain that organizes all your source knowledge

• OSCR = Your execution engine for creating content

They'll work together seamlessly. No more conflicting information. No more outdated briefs. Just confident, consistent client work (and content).

Want to help shape ClientIQ?

We're forming a small Client Advisory Board - just 8-10 of you who really push OSCR's limits. If you've ever cursed at our knowledge base for rejecting your files, you're exactly who we need.

Advisory Board members will:

• Work directly with our team

• Test early versions

• Shape features based on your actual workflows

• Get special access and a lifetime 70% off pricing (because obviously)

Interested? Just book a quick call with us!

We want to hear about your craziest knowledge management challenges.

No fancy application process. Just book a call with us.

Book a call!

And, you can always join our waitlist (first 20 customers get 70% off first year!)

Join Waitlist!

Best,

Angelina

Happy Creating! 🎉

What Is Quote Check?

Quote Check is an OSCR AI feature designed to extract and verify explicit quotes from your content—like direct speech, statements attributed to a person or organization—and compare them against your reference materials.Whether you’re a content creator, a researcher, or a professional looking to maintain credibility, Quote Check helps you:

• Extract quotes that matter

• Match them with reference materials

• Return similarity scores

• Flag unverifiable or risky claims

How It Works

1. Generate Your Post
   Start by creating your LinkedIn post or blog article using OSCR AI.

2. Click “Quote Check”
   Once your draft is ready, simply click the Quote Check button. The system will automatically detect all explicit quotes or speaker-attributed claims in your content and compare them against your reference sources.

3. Review & Edit
   For each quote, you’ll receive:

   quote: The sentence extracted from your post

   best_match: The most similar sentence or paragraph from your provided references

Use Cases

• Self-checking quotes before posting

• Automating content reviews for editorial teams

• Validating speaker statements in articles or press releases

• Ensuring factual consistency in academic or professional content

Why It Matters

In a content-saturated world, credibility is currency. Quote Check helps you publish with confidence—backed by sources and free from accidental misquotes.

Try Quote Check Now

Email us at contact@oscr.tech
Or sign up here:

Try Qoute Check

Check it out here:

Access Linkedin New Feature!

"Position me as a forward-thinking AI strategist and trusted partner—equally at ease discussing board-room priorities and the nuts-and-bolts of complex AI systems."

This powerful statement exemplifies the level of precision and impact you can achieve with OSCR AI's latest LinkedIn feature. Our new "Create LinkedIn Post" feature revolutionizes how you craft engaging content for your professional network.

Testing Phase: We Need Your Input!

While this feature is in beta, we're inviting you to test it out and share your thoughts. Don't worry—our existing LinkedIn post workflow remains fully functional, so you can compare both approaches and let us know which you prefer.

If you're loving the new version, please heart this post or drop your feedback in the comments below! Your insights directly shape our development priorities.

You'll breeze through content creation with our intuitive 5-step process

1. Topic + Instructions: Define your post's focus and set clear instructions

2. Sources: Add reference materials to inspire your content

3. Style: Choose from a selection of top LinkedIn voices

4. 🦄 Hooks🦄: Pick attention-grabbing openers with psychological insights

5. Generate: Create your polished LinkedIn post with a single click

Craft irresistible 🦄 hooks🦄 that make your audience stop scrolling

The "Hooks" step is where the magic happens. Choose from AI-generated options or create your own, each complete with insights into psychological triggers, audience connection, and value proposition. This ensures your posts capture attention from the very first line.

Example: I was writing a post about ROI in AI investment, and here're the resulted hooks:

Unlock the power of precise positioning with our instructions section

The key to standing out on LinkedIn lies in how you position yourself. Our "Instruction" step allows you to provide detailed instructions, including your goals and desired positioning.

For example, as a podcast host (yes! I have a YouTube Channel!) for a specific interview episode promotion, I might write (in the “Instruction” section in Step 1):

"Position me as a forward-thinking AI strategist and trusted partner—equally at ease discussing board-room priorities and the nuts-and-bolts of complex AI systems. In this special episode, I'll sit down with the CEO and CTO of a leading Text2SQL platform to uncover both the high-level impact and the deep technical innovations driving their product…"

If you want to see my entire instruction on how I prompted, email me at Angelina@oscr.tech!

You'll effortlessly create posts that resonate with your target audience

By clearly defining your positioning, you ensure that every post aligns with your personal brand and professional goals. Whether you're aiming to be seen as a go-to AI advisor, a strategic partner, or a trusted expert, our tool helps you consistently communicate your unique value proposition.

Transform complex ideas into compelling, shareable content

Adding your position helps you excel at distilling complex topics into engaging posts. For instance, in my post to introduce my interview podcast with an AI company, I wanted it to offer "A broad, C-suite lens on ROI, change management, and enterprise integration" while also providing "Technical deep dives on the topic, including complex architectures and designs."

You'll strike the perfect balance between expertise and approachability

With OSCR AI's new "Create LinkedIn Post" feature, you'll create content that's tailored to your expertise, goals, and personal brand. Whether you prefer writing that's "Sharp but approachable. Insightful without jargon overload. Future-focused, yet grounded in real-world experience" or something entirely different, our tool adapts to your unique voice. The result? Content that resonates authentically with your target audience—from C-suite executives and product leaders to technical specialists and industry newcomers.

The power to create impactful, professionally crafted LinkedIn posts is now at your fingertips.

With Oscr AI's new feature, you're strategically positioning yourself as a thought leader in your field.

Ready to revolutionize your LinkedIn presence?

Access Linkedin New Feature!

Again, at the end of today’s post, I’d like to shout out for Oscr:

Oscr is at your service!

Over the past few months, we’ve received incredible feedback from our user community. While we know we’re not perfect yet, we’re committed to solving your pain points, saving you time, and adding value to your workflow.

We’d love to hear more from you! In appreciation of your input, we’d like to gift you an additional 1,000 credits for testing. Let’s connect! You can schedule a quick call with me and Mehdi here:

Get the bonus credits!

We look forward to meeting with you!

Happy Creating! 🎉

The Hidden Power of Storytelling: More Than Just Words

Storytelling isn't just for bedtime tales or campfire gatherings. It's a fundamental human experience that connects us, inspires us, and helps us make sense of the world. In business, politics, and personal relationships, those who can tell a compelling story have an undeniable edge.

But here's the exciting part:

With a few simple techniques, you can transform your anecdotes into unforgettable narratives that will leave your audience hanging on every word.

Five Storytelling Techniques That Will Transform Your Tales

1. Set the Scene: Transport Your Audience with Location

Imagine this:

"Two weeks ago, I'm sitting on my couch in my living room, taking a deep breath."

Can you see it? Feel it? That's the power of setting the scene.

When you start your story by stating the location, you immediately give your audience a visual anchor. They can picture themselves there, right alongside you. It's like opening a door and inviting them into your world.

But here's a crucial tip: don't overdo it. You don't need to describe every detail of the room. Let your audience fill in the gaps with their imagination. Just give them enough to spark that mental image, and they'll do the rest.

2. Bring Your Story to Life with Action

"I'm in my office. I open my laptop and start reading a message from my manager."

Do you feel the tension building? That's because actions create momentum. They pull your audience along, making them eager to know what happens next.

When you focus on the verbs – the doing words – you create a sense of movement and progress.

It's like you're painting a movie in your listeners' minds, frame by frame. They're not just hearing your story; they're experiencing it.

3. Dive into the Mind: Share Your Thoughts

"I thought, 'Oh man, this is bad. Everyone will think I'm stupid. I can never go back there.'"

Thoughts are the secret sauce of storytelling. They give your audience a VIP pass to your inner world. When you share your raw, unfiltered thoughts, you make your story relatable and human.

But remember, authenticity is key. Don't try to sound too polished or intellectual. Share those slightly neurotic, sometimes irrational thoughts we all have. It's these moments of vulnerability that will truly connect you with your audience.

4. Feel the Emotion: Show, Don't Tell

"In that moment, I leaned backward and let out this big sigh."

Emotions are the heart of any great story. But simply stating "I was relieved" doesn't pack much punch. Instead, show how the emotion manifests physically. Describe the facial expressions, body language, or physical reactions that accompany the feeling.

When you paint a picture of how emotions look on the body, you give your audience something tangible to latch onto. They're not just hearing about your feelings; they're seeing and feeling them too.

5. Bring Conversations to Life with Dialogue

"My friend looked at me and said, 'Phillip, what on Earth was that?'"

Dialogue is like adding seasoning to a dish – it brings out all the flavors of your story. It breaks up the narrative, adds variety, and makes your characters come alive.

But here's the trick:

make your dialogue snappy and interesting.

Choose words that capture the essence of the conversation, not necessarily every exact word that was said. The goal is to give your audience a taste of the interaction, not a verbatim transcript.

Putting It All Together: A Masterclass in Storytelling

Let's look at how these techniques come together in a real-world example. Sarah Willingham, a British entrepreneur and CEO, demonstrates these storytelling techniques brilliantly in a short anecdote:

"In my mid-20s, I was running Acquisitions for Pizza Express and walked into a meeting room. I was 2 minutes late for the meeting, and the person on the opposite side of the table, the lawyer, looked up and said, 'Oh, thank goodness for that. Mine's a white with one sugar, please.'"

Notice how Sarah sets the scene (meeting room), describes actions (walking in, being late), and uses dialogue to create a vivid picture of the moment. She continues:

"So I thought, 'Okay, this is a moment.' I walked around to the coffee, made him his coffee, put the coffee in front of him, and said, 'Would anybody else like a coffee?'"

Here, Sarah shares her thoughts and describes her actions, pulling us right into the moment with her. She then reveals the emotional impact:

"As he looked up, I watched the color drain from his face as he realized this enormous assumption that he'd made. It was such a beautiful moment in my career, really empowering."

By showing the physical manifestation of the lawyer's realization (the color draining from his face), Sarah makes the emotional impact of the moment palpable to her audience.

The Art of Simplicity: Why These Techniques Work

The beauty of these storytelling techniques lies in their simplicity. They don't require flowery language or complex plot structures. Instead, they focus on the essential elements that make a story come alive: setting, action, thoughts, emotions, and dialogue.

By mastering these five techniques, you can take any everyday experience and turn it into a captivating tale. Whether you're giving a presentation at work, sharing an anecdote with friends, or trying to persuade someone to your point of view, these storytelling tools will help you connect with your audience on a deeper level.

Practice Makes Perfect: Honing Your Storytelling Skills

Like any skill, storytelling improves with practice. Start by choosing a simple anecdote from your life – maybe a funny incident at work or a memorable encounter with a stranger. Then, apply these five techniques:

1. Set the scene by describing the location.

2. Focus on the actions that drive the story forward.

3. Share your thoughts at key moments.

4. Show emotions through physical descriptions.

5. Use dialogue to bring conversations to life.

As you practice, you'll find that these techniques become second nature. You'll start to see opportunities for storytelling everywhere, and you'll be able to captivate your audience with ease.

The Ripple Effect: How Great Storytelling Changes Everything

Mastering the art of storytelling doesn't just make you a more engaging conversationalist. It can transform every aspect of your life. In business, it can help you land clients, inspire your team, and communicate your vision more effectively. In your personal life, it can deepen your relationships, make you more persuasive, and help you connect with people from all walks of life.

Great storytellers have the power to change minds, inspire action, and leave a lasting impact on the world. And now, with these five simple techniques, you have the tools to become one of them.

So, are you ready to transform your communication and captivate any audience? Start practicing these storytelling techniques today, and watch as your words come alive, leaving your listeners spellbound and eager for more. The world is waiting for your stories – it's time to tell them in a way that truly resonates.

And, use your skill in your next Blog or Linkedin post!

Again, at the end of today’s post, I’d like to shout out for Oscr:

Oscr is at your service!

Over the past few weeks, we’ve received incredible feedback from our user community. While we know we’re not perfect yet, we’re committed to solving your pain points, saving you time, and adding value to your workflow.

We’d love to hear more from you! In appreciation of your input, we’d like to gift you an additional 1,000 credits for testing. Let’s connect! You can schedule a quick call with me and Mehdi here:

Get the bonus credits!

We look forward to meeting with you!

Happy Creating! 🎉

Full interview with Philipp Humm is here. All images are sourced from AI.

At Oscr, we’re always striving to make your research process faster, smarter, and more intuitive. That’s why we’re thrilled to announce our latest feature: Deep Research. Whether you need a quick summary or an in-depth analysis, Oscr now has you covered. Plus, with customizable tones, you can tailor your research to suit your specific needs. Let’s dive into what makes this feature so powerful.

Two Research Modes: Flexibility at Your Fingertips

With Deep Research, you no longer have to choose between brevity and depth. We’ve introduced two distinct research modes to cater to your unique requirements:

1. Summary-Style Research
   Need a quick overview of a topic? Our summary-style research delivers concise, high-level insights in seconds. Perfect for busy professionals, students, or anyone who wants to grasp the essentials without wading through lengthy reports.

2. Long-Form Research
   For those times when you need a deep dive, our long-form research provides detailed, comprehensive analysis. This mode is ideal for academic projects, business reports, or any scenario where thoroughness is key.

   

Customizable Tones: Research That Speaks Your Language

We understand that different contexts call for different tones. That’s why Deep Research lets you choose from three distinct tones to match your audience and purpose:

• Objective
  Get an impartial and unbiased presentation of facts and findings. This tone is perfect for decision-makers, analysts, or anyone who needs a neutral perspective.

• Formal
  Adhering to academic standards, this tone uses sophisticated language and structure. It’s ideal for research papers, professional reports, or any formal setting where precision and credibility matter.

• Informative
  Looking for clear and comprehensive information? The informative tone breaks down complex topics into easy-to-understand insights, making it great for educational content, blog posts, or general knowledge sharing.

In addition, if you would like to tune the tone or writing style even further…

You can include your generated research report as source content, and leverage the “Create Style” in the Blogpost workflow (or any given options) to tweak the style/tone of your research report. Remember, if you want to keep the length, add instruction like “- Aim for 5000 words” that aligns with your length expectation.

Why Deep Research Matters

In today’s fast-paced world, access to accurate and tailored information is more important than ever. Deep Research empowers you to:

• Save time by getting the right level of detail for your needs.

• Enhance the quality of your work with tone-specific insights.

• Stay ahead of the curve with cutting-edge research capabilities.

How to Get Started

Using Deep Research is simple. Just tell Oscr what you want to research on, select your preferred research mode (summary or long-form) and choose the tone that best suits your project. Oscr will handle the rest, delivering high-quality research in seconds.

Join the Future of Research

We’re excited to see how Deep Research will transform the way you work, learn, and create. Whether you’re a student, professional, or lifelong learner, this feature is designed to make your life easier and your output stronger.

Ready to experience the power of Deep Research? Log in to Oscr today and give it a try!

Coming Soon: Hook variation for Linkedin - How to truly leverage AI for writing 🦄

We’re not stopping there! At Oscr, we’re always pushing the boundaries of what’s possible with AI-powered tools. We want our Linked tool the best tool on the market, that’s why we are working with Jay Alic and Nicolas Cole to refine our AI workflow to mimic how they do things.

That’s why we’re excited to give you a sneak peek at what’s next: Hook Variation for LinkedIn.

This upcoming feature is designed to help you craft engaging, attention-grabbing hooks for your LinkedIn posts, ensuring your content stands out in a crowded feed. Whether you’re sharing insights, promoting your work, or building your personal brand, this tool will empower you to write with confidence and creativity.

Stay tuned for more exciting developments!

We’re committed to continually improving Oscr AI based on your valuable feedback. We’d love to hear what you think about these new features and any ideas you have for future updates!

Enjoy exploring your new deep research features, and let us know how we can further support your creative workflow.

You can fill out our survey of feature prioritization here or just email me here - angelina@oscr.tech:

Feature roadmap survey

Thank you for being part of this journey!

Best,
The Oscr AI Team

Again, at the end of today’s post, I’d like to shout out for Oscr:

Oscr is at your service!

Over the past few weeks, we’ve received incredible feedback from our user community. While we know we’re not perfect yet, we’re committed to solving your pain points, saving you time, and adding value to your workflow.

We’d love to hear more from you! Based on your feedback, we’ve already added the following features:

• Webhook

• Blog Stylist

• Search History

• Workspace

• Team Invite

• Deep Research

In appreciation of your input, we’d like to gift you an additional 1,000 credits for testing. Let’s connect! You can schedule a quick call with me and Mehdi here:

Get the bonus credits!

We look forward to meeting with you!

Happy Creating! 🎉

We’re excited to announce two major new updates designed to make your content creation process even more efficient and collaborative.

1. Workspaces Are Now Live!

Say hello to Workspaces—your new way to organize projects and manage your clients’ work separately.

• Separate Projects Easily: Simply click on “+ New Workspace” to create a dedicated space for each client or project.

• Context-Aware Output: In the near future, we’ll introduce brand voice at the workspace level. This means you’ll be able to add your client’s brand data and context directly into their workspace. For instance, if you’re creating content for the CEO of X brand, the AI will automatically adjust its tone and perspective accordingly. This streamlined approach means you won’t have to re-enter the same context over and over.

• Coming Soon: Stay tuned—brand voice integration is on its way to make each workspace truly intelligent and tailored to your client’s needs.

2. Team Invite Now Available!

Collaboration just got easier with our new Team Invite feature.

• Share Credits & Access: You can now invite team members to join your account. When you invite someone, they’ll be added to the specific workspace you select—allowing you to share credits while keeping your projects organized.

• Privacy First: Your personal creations remain private, even though your team can work together and share the credits.

• Dashboard Coming Soon: We’re also rolling out an account owner dashboard so you can see your team’s activity while still maintaining each member’s privacy.

Coming Soon: Deep Research & Enhanced AI Integration 🦄

We’re not stopping there! A deep research feature is coming shortly. We’re enhancing our research capability so you can perform in-depth research right within Oscr—no need to go anywhere else.

• Deep Research: Soon, you’ll be able to dive deeper into topics and generate comprehensive research reports, all within the platform.

• Enhanced AI Touch-points: We’re integrating with Deepseek to boost results across multiple AI touch-points—improving reasoning, translation, and more.

Stay tuned for these exciting developments!

We’re committed to continually improving Oscr AI based on your valuable feedback. We’d love to hear what you think about these new features and any ideas you have for future updates!

Enjoy exploring your new workspaces and team collaboration features, and let us know how we can further support your creative workflow.

You can fill out our survey of feature prioritization here: https://noteforms.com/forms/oscr-feature-roadmap-tg8w5w

Thank you for being part of this journey!

Best,
The Oscr AI Team

Again, at the end of today’s post, I’d like to shout out for Oscr:

Oscr is at your service!

Over the past few weeks, we’ve received incredible feedback from our user community. While we know we’re not perfect yet, we’re committed to solving your pain points, saving you time, and adding value to your workflow.

We’d love to hear more from you! Based on your feedback, we’ve already added the following features:

• Webhook

• Blog Stylist

• Search History

• Workspace

• Team Invite

In appreciation of your input, we’d like to gift you an additional 1,000 credits for testing. Let’s connect! You can schedule a quick call with me and Mehdi here:

Get the bonus credits!

We look forward to meeting with you!

Happy Creating! 🎉

Full interview with Nicholas Cole is here. All black images are sourced from this podcast as part of a live AI writing session.

Today, we’ll share all the key tips and hacks he shared in this episode and explore how you can leverage AI to supercharge your writing process.

Why not embracing AI as a collaborative tool?

The fear that AI will take all our jobs, especially for writers, misses a bigger picture.

History shows us a different story.

• When Photoshop launched in 1990, it didn’t kill design—it multiplied designers.

• When Instagram launched in 2010, it didn’t end photography—it empowered photographers.

• Now, with AI writing tools in 2025, it won’t replace writers—it will enable everyone a storyteller.

By lowering the barriers to entry, these tools open the door for more voices, ideas, and stories than ever before. Instead of replacing creativity, AI is enabling it to flourish.

The difference between 20 years ago vs. now, is that -

Every single business and every single individual understands, that they should create and share content online.

There will only be more content being written online. So,

“AI becomes the stress test of, do you know how to use this to double, triple, quadruple your output?”

“If yes, you will make even more money than you were making before because you are more valuable. And If you don't know how to use this, you become less valuable.”

However, AI is not a silver bullet.

One misalignment of expectation with using AI is, as Cole puts it:

As the creator, you kind of need to have a baseline idea of how to carry out the process of writing after you come up with the seed idea.

Be the Editor-in-Chief of your own writing, and call on AI to do the legwork for you!

The Editor-in-Chief style of writing framework is what Cole suggested to leverage before you start writing. That is,

Put on the hat of “Editor-in-Chief”, and

let AI be your junior columnist.

Why?

Good writing comes with a lot of good thinking.

Good results create repeatable success frameworks you can rely on whenever you tackle new writing in the future.

One interesting point Cole mentioned was about what most people tend to do when writing (and I’m guilty of it too! 😜):

“They have a thing called I don't want to practice and execute the basics and I would rather, no offense, drink a bunch of coffee, close my eyes, and hope that something smart comes out when I hit the keyboard, right? And that's not a very reliable strategy. You're good like 1 out of every 10 times. So that's why these frameworks are so helpful.”

As Editor-in-Chief of your own writing, you’ll need to make high-leverage decisions BEFORE diving into the actual writing process. Cole introduces a hierarchy of decision-making:

1. Determine the promise of your content (headline)

2. Identify the main points that deliver on that promise

3. Fill in the details and supporting content

By focusing on these high-level decisions first, you can ensure that your content is valuable and engaging before you even start writing the body text.

For instance, he started a live writing exercise with the following seed content with Greg Isenberg (Podcast host):

Cole went on to determine the main idea of the article—whether it would stand alone or be part of a larger topic. Additionally, he brainstormed specific goals for writing this piece (see below):

👇

In this exercise, Cole asked AI the following question:

“Can you please generate 20 potential headlines for this sort of piece, and under each headline, list out 3 to 5 main points that would make up the content of that piece.”

Essentially, we're using AI to generate fresh ideas based on the limited context we provide, including the seed idea, goals, and more. Below is the full prompt:

The reason this high-level decision-making process is recommended is:

As Cole explains,, “if you come up with an idea and Your first thought is I should open a Google Doc and I should start writing. You've already failed.”

This initial interaction with AI mirrors the dynamic in publishing houses or newspapers between the Editor-in-Chief and junior columnists. AI elevates us to become our own “Editor-in-Chief,” as Cole puts it, where “our primary value is taste,” rather than simply generating high-quality ideas quickly.

You should leverage the "10 Magical Ways" Framework from Nicholas Cole - like what I’m doing now…

Cole also introduces a powerful framework called the "10 Magical Ways," which can be used to reverse-engineer almost any piece of nonfiction writing. This framework helps writers overcome writer's block and provides a clear structure for content creation. These "ways" include:

• Tips

• Stats

• Steps

• Lessons

• Benefits

• Reasons

• Mistakes

• Examples

• Questions

• Personal Stories

Essentially, every detailed section of your content, either fully or partially, can align with one of these “ways.” By identifying which of these “ways” you want to use, you can quickly generate ideas and structure your piece effectively with the help of AI.

90% of your content will be evaluated based on your title, and headlines, so make them add value at 1st glance.

Now let’s put these frameworks into action. First let’s start with sub-headlines in your content.

When crafting your main headlines, Cole suggests:

I think that you should always try yourself first, and then weigh it against what AI comes up with, and then improve the quality together.

Here’s an example of bad sub-headlines that add no value. You wouldn’t feel compelled to keep reading after seeing these, right? 🙂↔️ 🙂‍↔️

Cole’s pro-tips on writing sub-heads:

A lot of times when people come up with subheads, They think the same way that AI does, so they think in terms of quippy main titles. Main titles typically lean more clever, not as clear.

I've always found that the best main points and subheads are actually more like sentences, where you're literally just saying to the reader, you clicked on this title, I'm going to give you all the value in 3 sentences, bolded as subheads.

And whenever you do that, it's so much more likely that the person then gives each section their attention, versus if you give them something like more vague, you know, “stay agile even when growing”, they don't really know what they're going to get out of that section, which means they don't give it their attention.

Now you’re ready to continue your research with AI to fill in the blanks. Each subsection can utilize the “magic ways” framework when prompting AI.

For instance, the first section in the example below could follow a “steps” framework, as it focuses on “running a banned words experiment.”

Section 2 could benefit from using multiple examples to demonstrate why and how “convenience can be a product differentiator.”

Section 3 could delve into the “whys” behind the statement: “Businesses built around guilt empower the customer, not alienate them.”

This is how you can increasing productivity and efficiency

By incorporating AI into your writing process, you can dramatically increase your productivity and efficiency, in the ways we just showed you👆. In summary, Cole suggests using AI for tasks like:

• Generating multiple versions of headlines or hooks

• Expanding on main points with supporting details

• Brainstorming examples or case studies

• Fact-checking and research assistance

The key is to use AI for the "lower leverage" tasks (ie., the legwork - you don’t want to do it anyway!🥳) while focusing your human creativity and judgment on the high-level decisions and final polishing.

The Future of Content Creation

As AI tools continue to evolve, the landscape of content creation is changing rapidly. However, Cole's insights remind us that the fundamental skills of a good writer – creativity, critical thinking, and the ability to connect with an audience – remain crucial. The writers who will thrive in this new era are those who can effectively collaborate with AI, using it to enhance their natural abilities rather than replace them.

Again, at the end of today’s post, I’d like to shout out for Oscr:

Oscr is at your service!

Over the past few weeks, we’ve received incredible feedback from our user community. While we know we’re not perfect yet, we’re committed to solving your pain points, saving you time, and adding value to your workflow.

We’d love to hear more from you! Based on your feedback, we’ve already added the following features:

• Webhook

• Blog Stylist

• Search History

In appreciation of your input, we’d like to gift you an additional 1,000 credits for testing. Let’s connect! You can schedule a quick call with me and Mehdi here:

Get the bonus credits!

We look forward to meeting with you!

Happy Creating! 🎉

Full interview with Nicholas Cole is here. All black images are sourced from this podcast as part of a live AI writing session.

First off, a massive thank you for all the incredible feedback you’ve shared with us so far. Your insights, suggestions, and ideas have been invaluable in helping us grow and improve Oscr AI into the tool you truly need.

Today, we’re thrilled to announce that we’ve crafted a feature roadmap inspired by your feedback. But here’s the thing—this isn’t just our roadmap—it’s yours too. We want to hear from YOU about which features matter the most to your workflow, business, and creativity.

💡 Why Your Vote Matters

Oscr AI is built for you, and we’re committed to making sure our features align with your needs. By participating, you’ll directly influence the direction of Oscr AI and help us prioritize what truly matters to you.

🚀 What’s on the Roadmap?

Here’s a sneak peek at just some of the exciting features you can vote for:

• Add and Build Brand Voice: Create and customize brand voices in each workspace, tailored to your unique needs.

• Deep-Dive Research Tool: Gain detailed insights and context for your content creation.

• SEO Optimization for Blogs: Automate and enhance SEO suggestions to boost visibility and performance.

• Hook Research Tool for LinkedIn: Generate diverse and inspiring LinkedIn hooks for your posts.

• Enriched Sources to Discovery: Expand your source pool with Reddit, Instagram, GitHub, and more.

• Video Generation: Bring your ideas to life with AI-powered video content.

…and many more!

🗳️ How to Vote?

Voting is simple:

1. Head over to our Feature Roadmap Voting Page (link below).

2. Select up to 5 features that you’d like to see prioritized (no pressure—it’s totally okay if you only want to pick one or two). Check the box for your favorites!

3. Submit your votes and let us know your thoughts!

👉 Vote for Features Now!

Vote for Features Now!

📢 Your Voice, Your Oscr AI

We’re committed to making Oscr AI the most valuable, innovative tool in your arsenal. With your input, we can focus on building features that matter most to you and your business.

We know we’re not perfect at this stage, but we deeply appreciate your patience and trust in us. Thank you for being part of this journey with us. We can’t wait to see which features you’re most excited about—and to bring them to life for you!

As always, feel free to reach out with additional feedback, questions, or ideas. Together, we’re shaping the future of AI-powered content creation.

Warm regards,
Angelina & the Oscr AI Team

Happy Creating! 🎉

We’re thrilled to roll out an exciting new feature to enhance your Oscr experience: Webhooks! 🚀

🌟 What’s New?

With webhooks, you can now seamlessly integrate Oscr with your favorite tools and apps like Notion, Slack, Airtable, WordPress, Trello—or even your own custom applications! Webhooks streamline your workflow by sending your content exactly where it’s needed most.

🤔 How Does It Work?

Here’s a quick breakdown:

1. Generate Amazing Content: Use Oscr AI to create social posts, blogs, or research.

2. Select and Approve: Choose the specific content you want to send to connected apps. This ensures only finalized, polished pieces are shared, while keeping experimental drafts out.

3. Integrate and Automate: With just a few clicks, your approved content is sent directly to your chosen app—saving you time and effort.

💡 Why Manual Approval?

We intentionally designed this feature to give you full control. We know experimentation is a big part of the creative process, and this step ensures you can decide which content gets shared while avoiding potential errors.

🔧 How to Get Started

1. Go to the Webhook page in Oscr AI.

2. Add your webhook URL (e.g., from Zapier or your custom app).

3. Start generating, approving, and sending your content effortlessly!

🚀 Beta Reminder

This is just the beta version of our webhook feature, and we’re already exploring ways to make it even better! Some ideas we’re working on include:

• Automatically sending content after generation.

• Adding rules or filters for conditional triggers.

• Bulk approval and scheduling options.

🙋 Have Ideas or Feedback?

We’d love to hear from you! If there are additional triggers or automations you’d like to see, please don’t hesitate to reach out. Your feedback is key to shaping the future of this feature.

We’re so excited to see how you’ll use this new feature to level up your workflow! 🚀

Cheers,

Angelina & the Oscr AI Team

Happy Creating! 🎉

What if I don’t have a large following or I’m not naturally inclined toward self-promotion? Can I still create an impactful presence?

Just last week, I had a conversation with the CEO of a 20-year-old business. He acknowledged the growing significance of content creation but admitted, “It feels against my nature to show off to build a brand.”

Branding expert Daniel, who offers a different perspective that may help you change your mind:

Unlike influencers showcasing lifestyles, founders or business owners can focus on sharing transformative ideas. For example:

“Let me show you something incredible: this was the way things were done before, and now look at how it’s evolving.”

By promoting ideas and sharing transformations, you can build a brand rooted in thought leadership, authenticity, and real value—without feeling like you’re boasting.

As we look ahead to 2025, the businesses that will thrive are those that can effectively communicate their ideas, solve problems, and create genuine value for their customers. Let's explore how you can position your business to be fully booked and in high demand by focusing on idea promotion and strategic growth.

Launch a Waiting List for Future Offerings

As we step into the new year, launching a waiting list for products or services planned for 2025 is one of the most impactful strategies you can use. This approach is effective for businesses across all industries, whether you're a life coach, software developer, or event organizer.

But a waiting list is more than just a collection of email addresses—it’s a chance to gather valuable insights from your potential customers. Use this opportunity to ask questions that reveal their expectations, frustrations, and desired outcomes. This feedback is invaluable for refining your offerings and setting the right price point.

For example, you might ask:

1. At what price would this product or service feel too expensive?

2. At what price would it feel so cheap that you wouldn’t trust its quality?

3. What specific problem are you trying to solve?

4. What have you tried in the past that didn’t work?

5. What outcome are you hoping to achieve?

These questions help you understand your audience’s price sensitivity, frustrations, and aspirations. Equipped with this knowledge, you can avoid common pitfalls like underpricing your offerings or misjudging your market’s needs.

For instance, when Daniel launched a book writing product, they assumed the price resistance point would be $29 or $39 per month. However, by directly asking the market, they uncovered insights that allowed them to price more effectively. Gathering this type of information early can be the key to successfully positioning your 2025 offerings and ensuring their appeal to your audience.

Educate Your Audience with Mini-Courses

Create short, focused mini-courses that provide value and showcase your expertise. These could be as simple as a 15-minute video or a series of blog posts on "How to Improve [Your Area of Expertise]."

By offering these educational resources, you position yourself as an authority in your field and warm up your audience to your paid offerings. People are more likely to buy from those they trust and perceive as knowledgeable.

And here’s our shameless plug! Our founding team - Angelina and Mehdi also runs an AI YouTube Channel - TwoSetAI, where we share the latest advancements in AI and tutorials on building with it. We’d love to hear what topics would interest and help you the most. Drop us a suggestion here!—we’re all ears!

Engage Through Online Assessments

“so people love taking online assessments so in the lead-up to buying something. People want to self assess how bad do I need this? Do I really need it? And an objective set of criteria where people can answer a few questions and then get a score.. people love that stuff.”

People love to gain insights about themselves. Tap into this by creating online assessments related to your product or service. These assessments can help potential customers self-diagnose their needs and understand how your offering could benefit them.

For example, if you're a fitness coach, you might create a "Fitness Readiness Assessment" that helps people understand their current fitness level and what steps they need to take to reach their goals.

This not only engages your audience but also naturally leads them towards your services. By providing this objective set of criteria, you enable them to see for themselves why they need what you offer—building trust and increasing the likelihood of conversion.

What can you do now?

Even if you don't have a large following yet, there are several strategies you can implement right now to start building your audience:

1. Launch a waiting list: Create anticipation for a future product or service by starting a waiting list. Use this opportunity to gather valuable insights about your audience's preferences and price sensitivity.

2. Create mini-courses: Develop short educational content that helps your audience solve a problem or improve a skill related to your offering.

3. Develop online assessments: People love self-assessments. Create a tool that helps your audience understand their needs or challenges related to your product or service.

4. Invest in Design and Visual Elements: Don't underestimate the power of great design. Once you've honed your offerings and processes, invest in making them visually appealing. High-quality photography, video, and graphic design can significantly boost the perceived value of your products or services.

5. Write a book to give away as lead magnet: Writing a book is one of the most effective tools to establish credibility, build trust, and deeply engage with your audience. As Daniel wisely puts it, “One of the reasons I write books is to give them away.” A book can serve as a lead magnet, drawing in potential clients and positioning you as an authority in your field.
   

   While the idea of writing a book can feel overwhelming, you don’t have to do it alone. At Oscr AI, we specialize in helping users consolidate and organize information with the power of AI. Whether it’s pulling together past presentations, documents, manuscripts, or even audio and video content, we make the process seamless and manageable.
   

   We’ve already supported many clients in turning their ideas into impactful books. Interested in writing yours? Email me at Angelina@oscr.tech—we’d love to help bring your vision to life!

Scale Through a Perfect Repeatable Week

Once you've found what works, the key to scaling is consistency. Develop a "perfect repeatable week" where you consistently execute the activities that drive results. This might include:

• Posting a set number of content pieces (Of course, you can leverage Oscr 🤓)

• Conducting regular introduction presentations

• Running a consistent ad strategy

Remember, scaling often means doing the same things that work repeatedly. As Daniel puts it, "We get out of the fun phase, we get into the boring scale-up phase, and crank the handle, crank the handle, crank the handle."

The key is consistency. While it might feel repetitive to you, remember that for each new customer, it's a fresh and exciting experience.

Embrace the Digital Age's Opportunities

We're living in an unprecedented time where small teams can have a global impact. Traditional constraints of capital and labor are less relevant in the digital age. As Daniel notes, his small team of 25 people can serve thousands of customers across over 150 countries.

The future of business lies in leveraging intellectual property, media, software, data, and AI tools to solve problems on a global scale. By embracing these trends and focusing on creating genuine demand for your offerings, you can position yourself for long-term success in this new entrepreneurial landscape.

The secret sauce for staying in demand isn't about flashy marketing or constant reinvention. It's about understanding your customers, consistently delivering value, and building genuine connections with your audience. Start implementing these strategies today, and you'll be well on your way to creating a business that keeps customers coming back for more.

Again, at the end of today’s post, I’d like to shout out for Oscr:

Oscr is at your service!

We know that “authenticity” is king. And hence,

We believe helping you digest, organize, and curate your source materials effortlessly and present you a good baseline will 10x and maybe 100x your throughput.

By streamlining this part of your workflow, you gain more time to focus on crafting compelling hooks, telling unique stories, and growing your business. If you’ve enjoyed Oscr so far, help us to share OSCR!

Share Oscr AI

Thank for tuning in here at Oscr blog.

Linkedin with me here!

Linkedin with Angelina!

P.S. Today’s post is generated with the help of Oscr. Thank you!🤓

Source conversation is here.

The Rise of Social Search

While Google remains a dominant force, people are increasingly turning to other platforms to find answers and discover information. A recent survey revealed some eye-opening statistics about where people go to find answers online from 2020 to 2024:

• 61% use search engines like Google

• 77% use social media platforms

• 30% use AI chatbots like ChatGPT

  

This marks a significant change from just a few years ago. In 2020, 98% of people said they primarily used search engines to find answers online. The landscape has clearly shifted, with social media and AI tools taking a much larger share of search activity.

This trend is especially pronounced among younger users. Many are now turning first to platforms like TikTok or Instagram when looking for information, rather than Google. As Eric Siu noted,

"Search behavior is changing quite a bit... I look at behaviors from 20 year olds and what do they search first? They actually search first on TikTok."

For marketers and content creators, this means we need to expand our definition of SEO.

This could include social media posts, short-form video content, podcast episodes, and more.

The Growing Importance of Community

As AI-generated content floods the internet, search engines are placing increasing value on user-generated content from trusted communities.

Eric believes that -

and there's a reason for that.

The reason for this is because “there's a proliferation of AI content that's been hitting the web, Google's like oh crap what do we do about that now…”

We're seeing a rise in the prominence of platforms like Reddit and Quora in search results, as well as growth in company-specific community platforms.

Many brands are finding success by building their own community hubs. Companies like HubSpot, Zapier, and Shopify have seen significant growth in traffic to their community platforms. These spaces not only drive SEO benefits through user-generated content, but also foster brand loyalty and customer retention.

Coincidentally, OpenAI’s Sam Altman mentioned recently that -

Not just online communities but in-person communities are going to be worth way more in the next 5 to 10 years.

By cultivating engaged communities, brands can generate authentic, valuable content that performs well in search results while also building deeper connections with their audience.

This is also why I’m putting together all these insightful learnings to share with my OSCR community here. I’m looking forward to meeting more people and making more friends here! Please spread the words! 🤓

Share Oscr AI

AI in Marketing: Opportunities and Limitations

Artificial intelligence is playing an increasingly important role in marketing and SEO. However, it's crucial to move beyond the AI buzzwords and focus on practical applications that drive real business results.

One promising area is the use of AI agents to automate and optimize marketing workflows. For example, some companies are developing AI agents that can:

• Identify content consolidation opportunities

• Find internal linking opportunities within a website

• Assist with account-based marketing on platforms like LinkedIn

However, it's important to note that human oversight is still crucial.

As Eric emphasized,

"We believe that in the next two to three years you need a human in the loop."

AI can help scale and streamline processes, but human judgment and creativity remain essential.

Emerging Channels: Voice Search and Podcasts

As we look to the future of search and marketing, two channels are showing particular promise: voice search and podcasting.

Voice search, powered by AI assistants like Alexa and Siri, is becoming increasingly prevalent. As these technologies improve, they're likely to become a primary way people search for information and make purchases.

Neil Patel predicted that -

"within 10 years the main way that everyone's going to be searching around this world is going to be voice."

Podcasting is another channel that's gaining traction, particularly for reaching niche audiences and building deeper connections with listeners. Why?

There are 4 million active podcasts.

But there are over a billion blogs.

With these stats, podcasting represents a less saturated medium with significant potential for marketers.

The Future of Search and Marketing

1. Search everywhere optimization

2. YouTube

Eric says:

As we move forward, the lines between search, social media, and other forms of online interaction will continue to blur. Marketers need to adapt to this new reality by:

1. Optimizing content for multiple platforms, not just Google

2. Building and nurturing online communities

3. Leveraging AI tools while maintaining human oversight

4. Exploring emerging channels like voice search and podcasting

5. Focusing on creating authentic, valuable content that resonates with real users

The death of traditional SEO doesn't mean the end of search optimization.

Rather, it marks the beginning of a new era where "search everywhere optimization" becomes the norm. By embracing these changes and staying adaptable, marketers can continue to connect with their audiences effectively in this evolving digital landscape.

Again, at the end of today’s post, I’d like to shout out for Oscr:

Oscr is at your service!

We know that “authenticity” is king. And hence,

We believe helping you digest, organize, and curate your source materials effortlessly and present you a good baseline will 10x and maybe 100x your throughput.

By streamlining this part of your workflow, you gain more time to focus on crafting compelling hooks, telling unique stories, and growing your business.

Thank for tuning in here at Oscr blog.

Linkedin with me here!

Linkedin with Angelina!

P.S. Today’s post is generated with the help of Oscr. Thank you!🤓

Source conversation between Neil and Eric is here.

You don't need to sell IN your content to be able to sell FROM your content.

- Jasmin Alić

The Shifting Landscape of LinkedIn

LinkedIn, the world's largest professional networking platform, is undergoing a significant transformation. According to insights shared by Chris Do and Jasmin Alić, the platform is moving away from its traditional text-heavy ONLY format towards a more dynamic, multi-modality approach. This move reflects LinkedIn's attempt to keep up with evolving user preferences and compete with other social media platforms. However, Jasmin Alić emphasizes that

In fact, he notes that text-only posts still perform exceptionally well, often getting more reach than other content types.

So, don’t panic: 🤓

Text-only posts are not dead.

Mastering LinkedIn Content Strategy

Key Metrics to Think About - How the Algorithm REALLY Works

It’s not just the “likes”.

a scoring metric so that it determines which posts get pushed further, AKA which posts go viral what it's actually determined by is by two things: it's by the activity under the post meaning 1. “comments” and 2. “dwell time”.

The dwell time measures “how long do people stay on your post”. You can kind of pinpoint it by looking at the reading time of your post.

According to Jay, if you are have post that

The readers are not just swiping liking and continuing to swipe like to another post. They're swiping liking staying on the post to comment.

Those types of posts where a person isn't just doing one action, they're actually staying for “30, 40 seconds or sometimes 3 - 4 minutes.”

The Power of the First Three Lines

In the era of short attention spans, the first three lines of your LinkedIn post are crucial. On LinkedIn, the first three lines of your post are critical because that's all that's visible before the "See more…" button. To make the most of this limited space:

• Start with a powerful hook that piques curiosity or addresses a pain point.

• Use the second line to expand on the hook or introduce a "rehook."

• Ensure these lines work together to communicate the essence of your post.

If you can't capture interest in these first three lines, many readers won't bother to click "See more." Make every word count!

Sign-Posting: Give Mini-hints to Your Readers

As experts we feel so motivated to share the knowledge that we forget to tell people how we actually know it and this is a common theme across everyone.

Sign-posting is a powerful technique to establish credibility and keep readers engaged. It involves subtly reminding your audience of your expertise or experience throughout your post. For example:

"In my 15 years of managing remote teams, I've found that..."

"Having worked with over 100 startups, I can confidently say..."

These mini-hints serve to reinforce your authority on the subject matter and give readers a reason to trust your insights. Use sign-posting sparingly and naturally throughout your post to maintain authenticity.

Kill Niche Language at the Opening

While it's important to demonstrate expertise in your field, using highly specialized language or industry jargon in the opening of your post can alienate potential readers. Instead, start with broad, relatable concepts that appeal to a wider audience. For example:

Instead of: "Optimizing your SaaS CAC/LTV ratio for Series A funding..."

Try: "Growing a business is tough. Here's how to make it easier..."

By starting with a more universal concept, you can draw in a broader audience before diving into the specifics of your niche. This approach can significantly increase your post's reach and engagement. And,

Make the Ending Inviting

The end of your post is just as important as the beginning. Instead of abruptly ending or pushing for a sale, make your conclusion inviting and engaging. The best way to do this is by asking a question. However, not all questions are created equal. Here are some tips:

• Make the question easy to answer. Avoid complex, open-ended questions that require too much thought.

• Use yes/no questions or simple multiple-choice options to lower the barrier to engagement.

• Ensure the question is relevant to your post and genuinely interesting to your audience.

For example: "What's your go-to productivity hack? Comment below!"

By ending with an inviting question, you're giving your readers a clear and easy way to engage with your content, increasing the likelihood of comments and fostering community discussion.

The Art of Engagement

Leveraging Pinned Comments

One of Jay’s most effective strategies is the use of pinned comments. Although LinkedIn removed the official pinning feature, Jay found a workaround by using your (the author’s) self-comments.

These comments appear at the top for most viewers and can be used to add value, share behind-the-scenes information, or provide calls-to-action without cluttering the main post.

As Jay explained,

Your goal is to spark the conversation and get it going.

Move Your CTA to the Comments

This one is a bit of a surprise to me. We’ve all been told that you need a call-to-action (CTA), always, at the end of your post.

But this is not always true.

Again, you don’t have to sell IN your content to be able to sell FROM it.

Move your call-to-action (CTA) to the comments section. This strategy serves multiple purposes:

1. It keeps your main post focused on delivering value.

2. It encourages readers to engage with your content beyond just reading.

3. It creates an opportunity for ongoing conversation.

Instead of ending your post with a sales pitch or a link, use the comments section to provide additional value, ask questions, or offer resources. This approach not only increases the likelihood of comments but also helps to build a sense of community around your content.

Addressing Concerns and Misconceptions

The Truth About Lower Reach

Many LinkedIn users have expressed concern about decreasing reach. For instance, if you normally get 100,000 impressions per post, you might be seeing 50,000 impressions recently.

However, Jay provides a different perspective. He suggests that the apparent decrease in reach might be due to changes in how LinkedIn distributes content rather than an actual reduction in audience size. This insight can be reassuring for content creators who might otherwise feel discouraged.

Again, at the end of today’s post, I’d like to shout out for Oscr:

Oscr is at your service!

We know that “authenticity” is king. And hence,

We believe helping you digest, organize, and curate your source materials effortlessly and present you a good baseline will 10x and maybe 100x your throughput.

By streamlining this part of your workflow, you gain more time to focus on crafting compelling hooks, telling unique stories, and growing your business.

Thank for tuning in here at Oscr blog.

Linkedin with me here!

Linkedin with Angelina!

Conclusion

LinkedIn's evolution presents both challenges and opportunities for professionals. By understanding these changes and implementing strategic approaches to content creation and engagement, you can continue to grow your network and influence on the platform. Remember, the key to success on LinkedIn remains authentic, value-driven content and genuine interactions with your audience. As the platform continues to evolve, staying adaptable and focusing on building real connections will ensure your continued success in the professional networking space.

P.S. Today’s post is generated with the help of Oscr. Thank you!🤓

Source conversation between Chris and Jay is here.

Attended some amazing event? Why not share it on Linkedin?

Simple steps to create a Linkedin social post from a recorded talk at the event:

👉 Step 1: Add Your Knowledge Source

Click the “Add Knowledge Source” button and paste the link to your recording from Google Drive (currently, only audio files are accepted).

Important Notes:

• Make it Shareable: In order for your file to be shareable, you’ll need to make your file accessible to Oscr! 👀 👇

• Audio Files Only: Oscr accepts audio file only currently, if you happen to have a video file, simply save an audio copy using tools like Quick Time Player. This will speed up processing time significantly. 🎥👇

  

• Select the Language: If the recording includes multiple languages, choose the one you want Oscr to focus on. In the following example, Jason Lemkin spoke at the Saastr Conference in Japan and his talk was translated live, select “English” if you want to write about Jason’s part of the talk. 🗺️👇

  

Once uploaded, processing may take a few moments. Refresh the page if needed to see your file.

👉 Step 2: Write Your Content!

After your recording is ready:

1. Select the file you want to use.

2. Click on “Select Task” and choose “Write a LinkedIn Post.”

👉 Step 3: Generate Your Post

Now, let Oscr work its magic! 🎩✨

More tutorials on how to generate a Linkedin post from source contents here: 🦄

Happy Creating! 🎉

👉 Step 1: Add Your Source (Optional)

Click the “Add Source” button and paste the link of your source video. You can also add multiple links if needed! 🤩

👉 Step 2: Define Your Post's Focus

Answer the key question: What is your linkedin post about?

👉 Step 3: 🦄 🌈🦄🌈🦄🌈🦄🌈🦄 Add Style! 🌈🦄🌈🦄🌈🦄🌈🦄🌈🦄

You can enhance your storytelling by clicking the “Select Style” button to choose from our favorite voice styles. Give them a try! Have a style you love that’s not on our list? DM me on🤠Discord, and we’ll add it for you!

👉 Step 4: Generate Your Post

Once you're ready, hit the “Generate Post” button, and voilà—you’ve got a draft!

Happy Creating! 🎉

“Most people have great content. It’s not the content it’s the context of how you are representing that content that drives the performance.” - Brendan Kane

In today's digital age, "going viral" has become the holy grail of social media success. But contrary to popular belief, viral content isn't just a matter of luck or chance according to Hook Point’s Brendan Kane.

There's a science behind it, and understanding this science can be the key to unlocking your brand's potential on social media platforms.

Understanding the Algorithm: Your New Best Friend

At the heart of social media success lies the algorithm. These complex systems control the reach and distribution of your content, determining whether your post is seen by a thousand people or ten million. That being said, algorithms aren't out to get you - they're actually designed to be your partner.

The primary goal of social media algorithms is retention. They want to keep users on the platform for as long as possible, which means

By creating content that aligns with this goal, you're not fighting the algorithm - you're working with it.

The Three Pillars of Viral Content

To create content that algorithms love, focus on these three key pillars:

1. Grabbing Attention: Your content needs to stop the scroll in the first 3 seconds.

2. Attention with Substance: It's not just about clickbait though - your content needs to deliver value.

3. Monetizing Attention: While not every post should be selling something, there should be a solid business foundation behind your content strategy.

Mastering the Format: The Key to Consistent Virality

One of the most crucial insights in the science of going viral is the importance of mastering a single format. Unlike trends, which are fleeting and have a limited shelf life,

Take, for example, the visual metaphor format used by Dr. Julie Smith, a clinical psychologist who has found massive success on TikTok. By consistently using this format to explain complex psychological concepts, she's been able to generate millions of views and build a substantial following.

The Power of Qualitative Analysis

While many brands focus solely on quantitative metrics like views, likes, and shares, the real insights come from qualitative analysis. This involves looking at both high-performing and low-performing content to understand what drives success.

For instance, in Dr. Smith's case, her video using a wastebasket to explain trauma processing garnered 12 million views, while another using toy cars to explain mindfulness only reached 13,000 views.

The difference? The high-performing video had clear visual storytelling, involved manipulation of objects, and created tension - all elements that grabbed and held viewer attention.

The Communication Algorithm: Speaking Your Audience's Language

Another crucial aspect of creating viral content is understanding how different people perceive and process information. Based on a study of 1.5 million communication assessments, there are six primary ways people engage with content:

1. Feeling-based (30%)

2. Fact-based (25%)

3. Fun-based (20%)

4. Value-based (10%)

5. Imagination-based (10%)

6. Action-based (5%)

By creating content that appeals to these different communication styles, you can reach a broader audience and increase your chances of going viral.

Putting It All Together: The Viral Content Model

To consistently create viral content, follow this research-based model:

1. Start with thorough research to understand what's working in your niche.

2. Generate ideas based on this research.

3. Produce a single piece of content at a time.

4. Review the results in detail.

5. Iterate based on your findings.

This approach saves time, money, and resources by ensuring you're only producing content that has a high likelihood of success.

Real-World Success Stories

The power of this scientific approach to viral content is evident in numerous success stories.

For instance, Tanner Leatherstein, a leather craftsman, went from 2,000 followers to 2.5 million by adopting the "Is It Worth It?" format. He deconstructs luxury handbags on camera, providing valuable insights to his audience without directly selling his own products.

This not only boosted his following but also translated directly into increased sales and even spawned a new business.

Similarly, a vitamin supplement company saw their revenue increase by over 30% after implementing these strategies, while a brand new YouTube channel generated 10 million views on one of their first videos.

Again, at the end of today’s post, I’d like to shout out for Oscr:

Oscr is at your service!

We know that “authenticity” is king. And hence,

We believe helping you digest, organize, and curate your source materials effortlessly and present you a good baseline will 10x and maybe 100x your throughput.

By streamlining this part of your workflow, you gain more time to focus on crafting compelling hooks, telling unique stories, and growing your business.

Thank for tuning in here at Oscr blog.

Linkedin with me here!

Linkedin with Angelina!

Conclusion: Viral Success is Within Reach

Going viral isn't about luck or magic - it's about understanding and applying the science of social media success. By focusing on creating content that algorithms love, mastering a specific format, and communicating in a way that resonates with your audience, you can dramatically increase your chances of going viral and achieving your business goals through social media.

Remember, content doesn't go viral when a creator gets lucky. It goes viral when the creator understands and applies the science behind virality. So start applying these principles today, and watch your social media presence soar!

P.S. Today’s post is generated with the help of Oscr. Thank you!🤓

Understanding Generative Engine Optimization (GEO)

Generative Engine Optimization, or GEO, is the practice of optimizing content to rank higher in AI-driven responses. While traditional SEO remains relevant, GEO requires a tailored approach to ensure visibility on AI platforms. As these systems become more sophisticated, businesses must adapt their strategies to stay ahead of the curve.

The Foundation: High-Quality, Authoritative Content

At the core of both SEO and GEO lies the importance of creating high-quality, authoritative content.

Generative AI platforms prioritize well-structured, informative, and reliable sources when generating responses. To improve your chances of being referenced in AI-generated outputs, focus on producing content that demonstrates expertise, authority, and trustworthiness in your niche.

Technical SEO and Schema Markup

Strong technical SEO practices continue to play a crucial role in content visibility, even for AI platforms.

Ensure your website is well-structured, with clear navigation and fast loading times. Additionally, implementing schema markup can significantly enhance your content's visibility to AI tools, as they rely heavily on structured data to understand and categorize information.

Keyword Strategy for AI Platforms

When optimizing for generative AI, it's essential to

Unlike traditional search engines, AI platforms like ChatGPT and Perplexity are designed to understand and respond to queries in a more human-like manner. Focus on:

1. Long-tail keywords that mimic natural speech patterns

2. Question-based phrases that users might ask in conversation

3. Contextual keywords that provide depth and relevance to your content

By structuring your content around common user queries and employing natural language processing techniques, you increase the likelihood of your information being included in AI-generated responses.

Competitor Analysis in the AI Landscape

To refine your GEO strategy, it's crucial to observe and analyze top-performing content in generative AI results. Pay attention to:

1. Content structure and formatting

2. Themes and topics that frequently appear in AI responses

3. The depth and breadth of information provided

By understanding what makes certain content more "AI-friendly," you can adapt your own strategy to better align with AI preferences.

Pro Tip from OSCR Users:

Many OSCR customers take advantage of this approach:

1. Leverage competitor content (e.g., blogs, social posts, videos).

2. Create and repurpose that content using OSCR to align with your GEO goals.

And just like that—high-performing content is repurposed effectively!

Building Brand Reputation for AI Trustworthiness

In the world of generative AI, your brand's reputation plays a significant role in determining the visibility and credibility of your content.

AI systems often prioritize information from trusted sources, making it essential to cultivate a positive brand image. Here are some strategies to enhance your brand's trustworthiness:

1. Encourage customer reviews and testimonials

2. Actively manage your online reputation

3. Engage with your audience on social media platforms

4. Publish thought leadership content in your industry

By fostering a positive brand reputation, you increase the likelihood of your content being deemed credible and trustworthy by AI systems.

Actionable Steps for Improving AI Visibility

To boost your visibility in generative AI answers, consider implementing these actionable steps:

1. Create high-quality, authoritative content that demonstrates expertise in your field

2. Optimize your website's technical SEO and implement schema markup

3. Develop a keyword strategy that focuses on conversational language and natural queries

4. Regularly analyze competitors' content performance in AI-generated results

5. Build and maintain a positive brand reputation through customer engagement and thought leadership

The Future of Content Visibility in an AI-Driven Landscape

As generative AI continues to evolve and shape the way users access information, businesses must adapt their visibility strategies accordingly. By implementing GEO practices alongside traditional SEO techniques, you can improve your chances of being referenced in AI-generated outputs, thereby increasing your visibility in both traditional and AI-driven search environments.

Remember, the key to success in this new landscape is to create valuable, well-structured content that addresses user needs while staying attuned to the preferences of AI systems. By doing so, you'll be well-positioned to thrive in the era of generative AI and maintain a strong online presence across all platforms.

Again, at the end of today’s post, I’d like to emphasize 2 things:

#1. 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 ≠ 𝗕𝗿𝗮𝗻𝗱 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻

As Adam says: “You don’t need 100,000 followers to be WILDLY successful on LinkedIn.”

#2. Oscr is at your service!

We know that “authenticity” is king. And hence,

We believe helping you digest, organize, and curate your source materials effortlessly and present you a good baseline will 10x and maybe 100x your throughput.

By streamlining this part of your workflow, you gain more time to focus on crafting compelling hooks, telling unique stories, and growing your business.

Thank for tuning in here at Oscr blog.

Linkedin with me here!

Linkedin with Angelina!

P.S. Today’s post is generated with the help of Oscr. Thank you!🤓

The Power of Authenticity in Viral Content

Avital's journey to LinkedIn stardom began with a simple, honest post about a disappointing consulting experience. This post, which garnered 2.5 million impressions, resonated with many professionals who had similar experiences. The key to its success? Authenticity.

Avital didn't set out to create viral content. Instead, she shared a genuine experience that struck a chord with her audience. This authenticity not only led to massive engagement but also opened doors to new opportunities, including podcast appearances and potential clients.

Engaging with Your Audience: The Secret to LinkedIn Success

One of the most crucial lessons from Avital's experience is the importance of engaging with your audience. When her post went viral, Avital didn't just sit back and watch the numbers climb. Instead, she:

1. Responded to every comment (All ~1,000 of them!)

2. Checked the profiles of those who engaged

3. Reached out via DM to those who warranted further conversation

4. Scheduled 40 meetings in two weeks with interesting connections

Super smart of her! 🦄

This level of engagement not only solidified her relationships with her audience but also led to tangible business opportunities.

Turning Negative Experiences into Valuable Content

Avital's viral post was born from a frustrating experience with a consultant. Instead of letting this negative encounter bring her down, she turned it into content that resonated with thousands. This approach demonstrates a valuable lesson for all professionals:

For those who are curious, this was her viral post:

Consistency: The Backbone of Personal Branding

While viral posts can provide a significant boost, Avital emphasizes that consistent, valuable content is the true key to building a strong personal brand on LinkedIn. She recommends:

• Posting 4-5 times a week

• Sharing insights from your professional experiences

• Offering value to your audience through your content

Remember, it's not just about the posts themselves. Avital stresses the importance of having a clear call-to-action on your LinkedIn banner and ensuring your "About" section aligns with the content you share.

Balancing Entrepreneurship and Parenthood

As a mother of two young children, Avital offers valuable insights on balancing a successful career with family life. She advocates for👶:

1. Setting clear boundaries (e.g., no work calls between 3:30 PM and 7 PM)❤️

2. Being transparent about your needs (e.g., asking for childcare support when speaking at conferences)👯

3. Embracing a different definition of success (quality over quantity in client work)🌶️

Avital's approach challenges the notion that you must sacrifice family time for career success. Instead, she demonstrates that with clear boundaries and open communication, it's possible to thrive in both areas.

The Courage to Ask

Throughout her career, Avital has demonstrated the power of simply

From requesting to attend a donor event as an intern to negotiating speaking engagements that accommodate her role as a mother, Avital shows that many doors open when you have the courage to knock.

Embracing Failure as a Learning Opportunity

Avital's approach to both business and parenting emphasizes the importance of normalizing failure. She encourages viewing mistakes not as setbacks, but as opportunities for growth. This mindset has allowed her to take risks, learn from her experiences, and continuously improve her business practices.

Conclusion: Building a Brand with Integrity

At the core of Avital's success is a commitment to integrity. Whether it's in her interactions with clients, her approach to parenting, or her presence on LinkedIn, Avital emphasizes the importance of being true to your values and consistently delivering value.

By sharing her experiences and insights, Avital provides a roadmap for professionals like you and me here, looking to build our personal brand and leverage LinkedIn for business growth.

Remember, success on this platform isn't just about going viral – it's about consistently showing up, engaging authentically with your audience, and having the courage to ask for what you need.

Again, at the end of today’s post, I’d like to emphasize 2 things:

#1. If you notice, Avital doesn’t have a large follower count (yet, I’m sure she will, and you will too).

𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 ≠ 𝗕𝗿𝗮𝗻𝗱 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻

𝗧𝗿𝘂𝘀𝘁 = 𝗕𝗿𝗮𝗻𝗱.

As Adam says: “You don’t need 100,000 followers to be WILDLY successful on LinkedIn.”

#2. Oscr is at your service!

We know that “authenticity” is king. And hence,

We believe helping you digest, organize, and curate your source materials effortlessly and present you a good baseline will 10x and maybe 100x your throughput.

By streamlining this part of your workflow, you gain more time to focus on crafting compelling hooks, telling unique stories, and growing your business.

Thank for tuning in here at Oscr blog. If you are interested to hear the full talk, check it out here: YouTube Video: One LinkedIn Post That Changed My Business Forever w/ Avital Eusgeld

Linkedin with me here!

Linkedin with Angelina!

P.S. Today’s post is generated with the help of Oscr. Oscr helped me consume this 51 min long video, took notes and curated information that made it much easier to share this insight with you. Total writing time reduced from 5 hours to 30 min. Thank you!🤓