Branding Insights from Avital Eusgeld: Turning LinkedIn Posts into Opportunities
Insights from Avital Eusgeld - a branding expert who built a successful agency by age 23. Learn how Avital's viral LinkedIn post led to unexpected business growth and valuable connections.
In the world of personal branding and social media marketing, it's rare to find someone who can truly walk the talk. Avital Eusgeld, a branding expert who built her own agency at just 23 years old, is one such individual. In a recent conversation with Chris Do, Avital shared valuable insights on how to leverage LinkedIn for business growth and personal branding. Let's dive into some of the key takeaways from their discussion.
The Power of Authenticity in Viral Content
Avital's journey to LinkedIn stardom began with a simple, honest post about a disappointing consulting experience. This post, which garnered 2.5 million impressions, resonated with many professionals who had similar experiences. The key to its success? Authenticity.
Avital didn't set out to create viral content. Instead, she shared a genuine experience that struck a chord with her audience. This authenticity not only led to massive engagement but also opened doors to new opportunities, including podcast appearances and potential clients.
Engaging with Your Audience: The Secret to LinkedIn Success
One of the most crucial lessons from Avital's experience is the importance of engaging with your audience. When her post went viral, Avital didn't just sit back and watch the numbers climb. Instead, she:
Responded to every comment (All ~1,000 of them!)
Checked the profiles of those who engaged
Reached out via DM to those who warranted further conversation
Scheduled 40 meetings in two weeks with interesting connections
Super smart of her! 🦄
This level of engagement not only solidified her relationships with her audience but also led to tangible business opportunities.
Turning Negative Experiences into Valuable Content
Avital's viral post was born from a frustrating experience with a consultant. Instead of letting this negative encounter bring her down, she turned it into content that resonated with thousands. This approach demonstrates a valuable lesson for all professionals:
every experience, good or bad, can be transformed into an opportunity for growth and connection.
For those who are curious, this was her viral post:
Consistency: The Backbone of Personal Branding
While viral posts can provide a significant boost, Avital emphasizes that consistent, valuable content is the true key to building a strong personal brand on LinkedIn. She recommends:
Posting 4-5 times a week
Sharing insights from your professional experiences
Offering value to your audience through your content
Remember, it's not just about the posts themselves. Avital stresses the importance of having a clear call-to-action on your LinkedIn banner and ensuring your "About" section aligns with the content you share.
Balancing Entrepreneurship and Parenthood
As a mother of two young children, Avital offers valuable insights on balancing a successful career with family life. She advocates for👶:
Setting clear boundaries (e.g., no work calls between 3:30 PM and 7 PM)❤️
Being transparent about your needs (e.g., asking for childcare support when speaking at conferences)👯
Embracing a different definition of success (quality over quantity in client work)🌶️
Avital's approach challenges the notion that you must sacrifice family time for career success. Instead, she demonstrates that with clear boundaries and open communication, it's possible to thrive in both areas.
The Courage to Ask
Throughout her career, Avital has demonstrated the power of simply
asking for what you need.
From requesting to attend a donor event as an intern to negotiating speaking engagements that accommodate her role as a mother, Avital shows that many doors open when you have the courage to knock.
Embracing Failure as a Learning Opportunity
Avital's approach to both business and parenting emphasizes the importance of normalizing failure. She encourages viewing mistakes not as setbacks, but as opportunities for growth. This mindset has allowed her to take risks, learn from her experiences, and continuously improve her business practices.
Conclusion: Building a Brand with Integrity
At the core of Avital's success is a commitment to integrity. Whether it's in her interactions with clients, her approach to parenting, or her presence on LinkedIn, Avital emphasizes the importance of being true to your values and consistently delivering value.
By sharing her experiences and insights, Avital provides a roadmap for professionals like you and me here, looking to build our personal brand and leverage LinkedIn for business growth.
Remember, success on this platform isn't just about going viral – it's about consistently showing up, engaging authentically with your audience, and having the courage to ask for what you need.
Again, at the end of today’s post, I’d like to emphasize 2 things:
#1. If you notice, Avital doesn’t have a large follower count (yet, I’m sure she will, and you will too).
𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 ≠ 𝗕𝗿𝗮𝗻𝗱 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻
𝗧𝗿𝘂𝘀𝘁 = 𝗕𝗿𝗮𝗻𝗱.
As Adam says: “You don’t need 100,000 followers to be WILDLY successful on LinkedIn.”
#2. Oscr is at your service!
We know that “authenticity” is king. And hence,
We specialize in the research phase of your content creation tasks.
We believe helping you digest, organize, and curate your source materials effortlessly and present you a good baseline will 10x and maybe 100x your throughput.
By streamlining this part of your workflow, you gain more time to focus on crafting compelling hooks, telling unique stories, and growing your business.
Thank for tuning in here at Oscr blog. If you are interested to hear the full talk, check it out here: YouTube Video: One LinkedIn Post That Changed My Business Forever w/ Avital Eusgeld
Linkedin with me here!
P.S. Today’s post is generated with the help of Oscr. Oscr helped me consume this 51 min long video, took notes and curated information that made it much easier to share this insight with you. Total writing time reduced from 5 hours to 30 min. Thank you!🤓