How to Build A Powerful LinkedIn Presence: Tips from a LinkedIn Expert💡
Insights from Jay Alić
In today's digital age, LinkedIn has become an indispensable platform for professionals seeking to expand their network, showcase their expertise, and grow their businesses. But with millions of users vying for attention, how can you stand out and build a truly powerful presence? Jay Alić is a LinkedIn expert who has cracked the code to success on this platform.
In this post, we'll dive into Jay's top strategies for mastering LinkedIn and transforming your online presence.
Crafting a Clear, Targeted Profile
The foundation of a strong LinkedIn presence is a well-optimized profile. Jay emphasizes the importance of clarity and targeting in your profile. Your headline should clearly communicate what you do and who you help. For example, this is the advice he gave Chris Do: instead of a vague statement like "Helping left-brainers think right," opt for something more specific like "I help creatives build businesses and businesses build brands."
Your profile should act as a landing page, guiding visitors to take a specific action. Include clear calls-to-action in your banner, featured section, and throughout your profile. This clarity can significantly impact your ability to convert profile views into meaningful connections and opportunities.
The good example: 👇
The Art of the Hook and "Rehook"
When it comes to creating engaging posts, Jay introduces the concept of hooks and "rehooks."
A hook is the first line of your post, designed to grab attention and make a promise to the reader. The key is to answer the question: "What is the one thing I want my reader to learn from this post?"
Following the hook, Jay recommends using a "rehook" - a second line that either adds weight to your promise or presents a contrasting idea. This technique keeps readers engaged and encourages them to read the entire post. For example:
Hook: "This is the easiest way to find clients on LinkedIn"
Rehook: "and it’s actually a $0 investment"
The "Dear Son" Approach to Writing
To maintain a consistent, authentic voice in your content, Jay suggests using the "Dear Son" approach.
Start your post by imagining you're writing to someone close to you, like your child. This technique helps you write in a more conversational, relatable tone and avoid jargon or overly complex language.
Begin your draft with "Dear Son," write your content, and end with "Love, Dad."
Then, simply remove these phrases before posting. This approach can help you create content that resonates more deeply with your audience.
Commenting with the “1+3” Rule
While many focus solely on creating posts, Jay reveals that commenting can be an even more powerful strategy for growth.
He introduces the "1+3" rule:
leave one main, value-adding comment on a post, then reply to three other comments.
This approach can increase your profile views by up to 4x daily.
When commenting, don't just praise the author. Instead, add value for everyone reading the post.
Treat your comment as a "post-credit scene" to the original content, expanding on the topic or offering additional insights.
Formatting for Maximum Visibility
Jay shares several formatting tips to increase the visibility and engagement of your posts:
Use a 4x5 aspect ratio for images to take up more screen real estate.
Structure your posts with one-line sentences and spaces between ideas for easier reading.
Place emojis at the end of lines rather than the beginning for better readability.
Leveraging Tools for LinkedIn Success
There are many tools to help you optimize your LinkedIn presence, Jay recommends a few key tools:
Authored Up: For post formatting, previewing, and analytics
Secta Labs: For generating professional AI headshots
Edit Anything: A Chrome extension for live editing websites (useful for portfolio building)
And add Oscr to your list: An AI tool to streamline your research, remix, repurpose of your content like magic!
Building a Supportive Community
One of the most powerful aspects of Jay's approach is his focus on building a supportive community. By consistently engaging with others, providing value, and fostering discussions, you can create a loyal following that will support and amplify your content.
Jay's own posts regularly receive thousands of comments, with community members engaging with each other even when he's not actively participating. This level of engagement not only boosts visibility but also creates a sense of belonging and value for your followers.
The Life-Changing Potential of LinkedIn
Perhaps the most inspiring aspect of Jay's story is the potential for LinkedIn to truly change lives. Coming from Bosnia, a country of less than 4 million people, Jay has built a global presence and works with Fortune 500 companies and industry leaders. His success demonstrates that with the right strategies and consistent effort, anyone can build a powerful presence on LinkedIn.
By sharing knowledge, fostering connections, and providing value, you have the potential to not only grow your own career or business but also positively impact the lives of others. As Jay puts it, "We're not just out here writing posts and trying to get maximum reach. We're actually changing lives out there."
All in all, building a powerful LinkedIn presence requires a combination of strategic thinking, authentic communication, and consistent engagement. By implementing Jay's expert tips - from profile optimization to strategic commenting - you can transform your LinkedIn presence and unlock new opportunities for growth and connection in your professional life.
Check out OSCR to help you with 80% of your content! Remember, AI at 80% will save you 90% of the time, but a post with that 20% of you being genuine and authentic will make a whole lot of difference in building a strong and engaged community.
If you are interested to hear the full interview between Chris and Jay, check it out here: YouTube Video: The Futur interview: Chris Do and Jay Alić