The Authority First Framework: Build Your Revenue Channel on LinkedIn (2024 Edition)🎯
In the ever-evolving landscape of social media marketing, LinkedIn continues to be a powerhouse for B2B lead generation. However, in 2024, it's becoming increasingly clear that the strategies that worked in the past may no longer be as effective. Enter the Authority First framework – a fresh approach to LinkedIn content strategy that promises to generate more qualified leads and build a stronger professional presence.
Why Traditional Content Frameworks Fall Short
For years, marketers have relied on the TOFU-MOFU-BOFU (Top of Funnel, Middle of Funnel, Bottom of Funnel) framework to guide their content creation. This approach starts with broad, relatable content to attract a wide audience, gradually narrows down to industry-specific topics, and finally presents sales-oriented material.
While this strategy has its merits, it's becoming less effective on LinkedIn for several reasons:
It attracts a broad audience that may not be interested in your specific offerings.
Engagement drops when you shift to more specialized content.
It can lead to an addiction to creating broad content for likes and engagement.
LinkedIn's algorithm now favors expert content over personal stories.
Introducing the Authority First Framework
The Authority First framework flips the traditional model on its head, prioritizing expertise and industry knowledge from the outset. Here's how it breaks down:
1. Industry and Expertise Content (70%)
The majority of your LinkedIn content should focus on showcasing your industry knowledge and specific skills. This approach aims to build authority rather than simply growing an audience. Share insights, analyses, trends, and how-to guides related to your field. The key is to provide unique perspectives based on your own experiences and experimentation, rather than regurgitating generic information.
2. Personal Stories Related to Your Industry (15%)
Once you've established your authority, incorporate personal stories that relate to your expertise or entrepreneurial journey. This helps humanize your brand and makes it easier for potential clients to connect with you. Share behind-the-scenes glimpses of your work, your career path, or your company's growth. Remember, people buy from people, so incarnating your content can significantly boost inbound leads and closing rates.
3. Conversion and Offer Content (15%)
The final piece of the puzzle is content designed to convert your audience into leads or customers. This can include direct offers, invitations to content upgrades, or calls to book demos or discovery calls. When creating this type of content, be clear about your objective and use the Problem-Agitate-Solution (PAS) framework to address your audience's pain points effectively.
Implementing the Authority First Framework
To make the most of this new approach, consider the following tips:
Focus on quality over quantity: Ensure that your industry content is truly insightful and based on your unique experiences.
Optimize your LinkedIn profile: Make sure your profile clearly communicates your offer and value proposition.
Be consistent: Maintain a regular posting schedule to keep your audience engaged and expecting your content.
Engage authentically: Respond to comments and participate in relevant discussions to further establish your authority.
Monitor and adjust: Keep track of which types of content perform best and refine your strategy accordingly.
Conclusion
As we navigate the LinkedIn landscape in 2024, the Authority First framework offers a promising approach to generate qualified leads and build a strong professional presence. By leading with expertise, incorporating personal stories strategically, and creating targeted conversion content, you can establish yourself as a thought leader in your industry and attract the right audience for your business.
Remember, the key to success on LinkedIn – or any platform – is to provide value to your audience consistently.
With the Authority First framework, you're positioning yourself as a trusted expert from the outset, making it easier to convert connections into valuable leads and, ultimately, loyal customers.
And this is exactly where Oscr can help you!
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Source credit: LinkedIn Content Strategy Framework 2024 - How to Get Started